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Steve Jobs QUOTES

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When I hire somebody really senior, competence is the ante. They have to be really smart. But the real issue for me is, Are they going to fall in love with Apple? Because if they fall in love with Apple, everything else will take care of itself. They'll want to do what's best for Apple, not what's best for them, what's best for Steve, or anybody else.

Steve Jobs

A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.

Steve Jobs

And it comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much. We're always thinking about new markets we could enter, but it's only by saying no that you can concentrate on the things that are really important.

Steve Jobs

Again, you can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.

Steve Jobs
And we've all chosen to do this with our lives. So it better be damn good. It better be worth it. - Steve Jobs

And we've all chosen to do this with our lives. So it better be damn good. It better be worth it.

Steve Jobs

Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?

Steve Jobs

Apple has some tremendous assets, but I believe without some attention, the company could, could, could - I'm searching for the right word - could, could die.

Steve Jobs
Be a yardstick of quality. Some people aren't used to an environment where excellence is expected. - Steve Jobs

Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.

Steve Jobs
Bill Gates'd be a broader guy if he had dropped acid once or gone off to an ashram when he was younger. - Steve Jobs

Bill Gates'd be a broader guy if he had dropped acid once or gone off to an ashram when he was younger.

Steve Jobs

Bottom line is, I didn't return to Apple to make a fortune. I've been very lucky in my life and already have one. When I was 25, my net worth was $100 million or so. I decided then that I wasn't going to let it ruin my life. There's no way you could ever spend it all, and I don't view wealth as something that validates my intelligence.

Steve Jobs

But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we've been thinking about a problem.

Steve Jobs
I've been rejected, but I am still in love. - Steve Jobs

I've been rejected, but I am still in love.

Steve Jobs

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things.

Steve Jobs
Don't be trapped by dogma which is living with the results of other people's thinking. - Steve Jobs

Don't be trapped by dogma which is living with the results of other people's thinking.

Steve Jobs
Click. Boom. Amazing! - Steve Jobs

Click. Boom. Amazing!

Steve Jobs

Being the richest man in the cemetery doesn't matter to me. Going to bed at night saying we've done something wonderful, that's what matters to me.

Steve Jobs
Deciding what not to do is as important as deciding what to do. - Steve Jobs

Deciding what not to do is as important as deciding what to do.

Steve Jobs

Believe that things will work out... follow your intuition and curiosity... trust your heart even when it leads you off the well-worn path... You have to trust that the dots will somehow connect in your future... The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it... Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

Steve Jobs
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And no, we don't know where it will lead. We just know there's something much bigger than any of us here. - Steve Jobs

And no, we don't know where it will lead. We just know there's something much bigger than any of us here.

Steve Jobs
Don't let the noise of others%u030D opinions drown out your own inner voice. - Steve Jobs

Don't let the noise of others%u030D opinions drown out your own inner voice.

Steve Jobs
You've got to find what you love. - Steve Jobs

You've got to find what you love.

Steve Jobs
Do you create anything, or just criticize others work and belittle their motivations? - Steve Jobs

Do you create anything, or just criticize others work and belittle their motivations?

Steve Jobs
Details matter, it's worth waiting to get it right. - Steve Jobs

Details matter, it's worth waiting to get it right.

Steve Jobs
Do you want to sell sugar water all your life, or do you want to come with me and change the world? - Steve Jobs

Do you want to sell sugar water all your life, or do you want to come with me and change the world?

Steve Jobs
Everyone here has the sense that right now is one of those moments when we are influencing the future. - Steve Jobs

Everyone here has the sense that right now is one of those moments when we are influencing the future.

Steve Jobs